product branding

product branding
марк. брендинг товара (процесс создания и управления маркой товара)

Англо-русский экономический словарь.

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Смотреть что такое "product branding" в других словарях:

  • product branding — UK US noun [U] MARKETING ► BRANDING(Cf. ↑branding) …   Financial and business terms

  • Product branding — Als Markenartikel oder Marke werden Konsumgüter mit bestimmten, identitätsstiftenden Eigenschaften bezeichnet, als Marke gelegentlich auch bestimmte, identitätsstiftende Dienstleistungen. Industrieunternehmen verwenden vorzugsweise den (im… …   Deutsch Wikipedia

  • Product lining — is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products… …   Wikipedia

  • Branding — may refer to:* Livestock branding, the marking of animals to indicate ownership * Human branding, as body modification or punishment * Wood branding, permanently marking, by way of heat, wood (also: plastic, cork, leather, etc.) * Vehicle title… …   Wikipedia

  • Product naming — is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process,… …   Wikipedia

  • Product Red — Product Red, styled as (PRODUCT)RED, is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics (UK International), Gap, Emporio Armani, Hallmark (US) and Dell. It was… …   Wikipedia

  • Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… …   Wikipedia

  • branding — brand‧ing [ˈbrændɪŋ] noun [uncountable] when a company gives the same brand name to a number of its products. This helps to make the brand name well known and makes it more likely that people will buy new products from the same range * * *… …   Financial and business terms

  • Product category volume (PCV) — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • branding — [[t]bræ̱ndɪŋ[/t]] N UNCOUNT The branding of a product is the presentation of it to the public in a way that makes it easy for people to recognize or identify. [BUSINESS] Local companies find the sites and build the theme parks, while we will look …   English dictionary

  • branding — n. act of burning with a hot iron; act of stigmatizing, act of marking with disgrace brænd n. product manufactured by a company and given a specific name or mark, trademark; kind, type, variety; mark made by burning; mark of disgrace; hot iron… …   English contemporary dictionary

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